Don’t get me wrong. Please, I beg. Every time people hear the term mind games in a sentence their opinion goes way off the radar, mostly negative. Do I blame them? No, I don’t. In fact, I understand. A number of times mind games have been used around, to or by us not necessarily for business success but nonetheless as a tactic to achieve a desired outcome. For example, marketers will use mind games to lure customers into buying what they don’t need.

I find it interesting how con-artists work. They get you to invest your hard earned money on invalid and worthless products without even thinking twice. They say jump. You don’t even ask how high. You just jump. How do they do this? Mind games

This is wrong. I know.

Mind Games

A ‘con-man’s greatest asset is his skills in mind games. The ‘con-man’ values what most people ignore, the control function of the human brain. He therefore, focuses all his resources into getting control of the human brain, if and when he does, you don’t want to hear the end of that story.

However, not all mind games are used to scam and con people. Mind games if used ethically lead to increased sales and ultimately business/organisation success. Now, before you try to use ‘con-man’ tactics to improve your sales, you need a plan. It’s simple.

• 1. A target.
• 2. Sell them stuff.

A Target

A con-artist will often target the middle class and the weak in society. Those he deems as unsatisfied by what life has to offer. He will then use their greed, for more money, more happiness and so on to get what he wants. He does this all the while having refrained from the use of duress. Establishing a target (business moguls will probably refer to it as market segmentation) is of vital importance to the success of a business.

Contrary to what most people think, you don’t need a quality product or talent to achieve business success. Talent is what gets you entry into the business world and so does your product. Other than that it constitutes to almost Zero percent of your business success. I’ll explain. The growth rate of any business is determined by their sales and nothing but.

Sell them stuff

Once you have a well segmented market, you can sell them anything. Chances are they will buy. Don’t take my word for it, see for yourself. True love magazine targeted emotional creatures, women and some men, then decided to sell them true love as a product. See my point. You can sell anything. Here is what you need to get you started, a sales page that converts.

Time and communication are key factors. You need to know what to say and when exactly to say it. This is where mind games come in. A company placing a buy one get one free promotion will make sure the word ‘free’ is in bold or caps. The minute the brain processes the word free the customer is excited and is already considering the option to buy.

The use of mind games as a marketing technique increases sales by a huge percentage. Increased sales lead to increased profits and the ultimate desire of every business owner, success.

It is always about the mind and the games you play to manipulate how it processes data and information.